When I hit publish on our Shopify site in August 2023, the mission was simple: I wanted to wear jeans again—and I knew I wasn’t the only one.
Fast-forward two years and ginger + dandelion has:
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shipped bloat-friendly denim to all 50 states
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sold nearly 1,000 pairs
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heard from hundreds of you that these jeans make you feel comfortable and confident again
Seeing women who’ve dealt with IBS flare-ups, postpartum changes, or perimenopause finally slip into jeans and feel good—that’s what matters most.
milestones that shaped the journey
| date | what went down |
|---|---|
| Aug 2023 | launch day — Sourcing Journal called us “a fix for a problem 75 % of women experience.” |
| Nov 2023 | Rivet Magazine named us a Top 5 Company to Watch. |
| Dec 2023 | sold out before the holidays; Daily Mom featured the Girlfriend Jean in its gift guide. |
| Apr 2024 | restocked the Girlfriend Jean and introduced the Black Slim. |
| Nov 2024 | jenna fischer tipped off angela kinsey; both raved about our perimenopause-friendly waistband on IG Stories. |
| Dec 2024 | sat down with Canvas Rebel to talk Tummy Technology™ and founder life. |
| 2025 & beyond | slim jean in River Wash returns soon, and a wide-leg prototype is in the works. |
celebrate with us
Now through Aug 11, every pair is $20 off with code GDTURNS2. Treat your tummy—or your bestie’s—to denim that flexes when life does.
what’s next
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slim jean – River Wash restock
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wide-leg fit testing (send good vibes)
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always: jeans that never punish your belly
From one formerly frustrated jean-lover to another—thank you for proving that comfort belongs in denim. Here’s to year three! 🥂